Unveiling Malt Liquor's History Through Animated Storytelling
Art directed a mini-documentary, blending vintage aesthetics with modern motion graphics. Brought the history of malt liquor to life with captivating visuals.
Client:
Thrillist
Company:
Thrillist
My Function:
Graphic Design, Animation, Motion Graphics, CD, AD, Storytelling, Illustration, Fine Art, Management, Leadership
Description:
At Thrillist, I art directed the "Investigates Malt Liquor" project, a mini-documentary exploring the beverage's history. I collaborated with talented artists to create a unique visual style that evoked an old-timey, printed feel while maintaining narrative clarity. I developed a style template in After Effects, empowering my team to create animations that seamlessly blended with the documentary's aesthetic. The result was a visually engaging and informative piece that resonated with viewers.
This project was a testament to the power of collaboration and creative direction. By providing clear guidance and a flexible template, I empowered the team to produce high-quality animations that enhanced the storytelling. The combination of vintage aesthetics and modern motion graphics created a unique visual experience that captivated the audience and brought the history of malt liquor to life. It was a fulfilling project that showcased my ability to lead a team, develop a cohesive visual style, and deliver impactful results.
More Info
© 2024 by Alex Velazquez. All rights reserved unless otherwise stated.
This website was custom designed and made by myself using Wix Studio.
